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4 Post-Pandemic Marketing Tips to Help Your Business

Strategy Driven

For some, the key to survival was calling up venture capitalists like Mark Stevens for a quick influx of cash, but not everyone was able to receive funding assistance. Since you can’t always depend on a financing source to help you out when times get tough, you need to boost your marketing plan and develop loyalty among your customers.

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How To Play Bigger

Eric Jacobson

And, to be a category king you need to be good at category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. How category kings have changed the way Venture Capitalists invest in new companies.

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How To Play Bigger And Be A Category King In Business

Eric Jacobson

And, to be a category king you need to be good at category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. How category kings have changed the way Venture Capitalists invest in new companies.

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How To Be A Category King

Eric Jacobson

And, to be a category king you need to be good at category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. How category kings have changed the way Venture Capitalists invest in new companies.

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When You Can't Innovate, Copy

Harvard Business Review

To mitigate the investing risks associated with eroding market opportunities due to copycats, investors always look for companies with strong competitive resilience or those that are operating in markets with a high barrier to entry. Even in developed markets like Western Europe and the U.S.,

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Startups Could Fundamentally Change the Way Big Investors Operate

Harvard Business Review

This disconnect is a major problem for the continuing development of efficient capital markets. Given their size and appetite for diversification, these gigantic investors are a significant source of financing for many companies and governments in the developed world, and their investment activities can and do move markets.

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Calculate How Much Your Company Should Invest in Innovation

Harvard Business Review

Identifying this so-called “growth gap” is critical, because the bigger the gap, the more a company needs to look beyond its current offerings, markets, and business models to find growth opportunities. By reaching new customers in current markets? By stealing share from current competitors?