Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability. Prahalad which represents the model of applying the 4As along with target costing to fit economic affordability of BoP. Strategy bottom of the pyramid prahalad strategy'
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