Harvard Business Review

DECEMBER 7, 2017

retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year. One retailer I know saw a 35% bump in sales when it gave customers the option of picking up merchandise in its stores that they had bought online.). All members (men and women) receive a 10% discount on merchandise.

Merchandising 11

Merchandising Retail Reis Discount 11

Harvard Business Review

JUNE 23, 2014

Showrooming , once a worry primarily for consumer electronics retailers, is expanding into markets we might have thought exempt. Yet for each Radio Shack and Barnes and Noble fighting for its life, there are still those beloved corner stores and discount chains that manage to thrive. Design for empathic expertise.

Retail 8

Retail Reis Price Banking 8

Harvard Business Review

FEBRUARY 3, 2015

And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. I was stunned.

Brand 8

Brand Reis Objective Merchandising 8