Remove Management Remove Marketing Remove Operations Remove Reis
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Retailers Can’t Rely on Holiday-Season Gimmicks Like They Used To

Harvard Business Review

All of these require year-round dedication to management and marketing, rather than once-a-year sales gimmicks. Outdoor retailer REI does this well across their channels including email, mobile, website, stores, in-store kiosks, and print. For instance, one of the most popular gifts last year was a gift card from Starbucks.

Retail 8
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7 Steps to Deliver Better Customer Experiences

Harvard Business Review

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages.

Brand 8
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More than One Way to Organize a Business

Thin Difference

Holacracy is a way of structuring and running organizations that replaces the conventional management hierarchy. Instead of operating top-down, power is distributed throughout the organization, giving individuals and teams more freedom to self-manage, while staying aligned to the organization’s purpose. Employee-owned Companies.