Harvard Business Review

SEPTEMBER 26, 2011

When Lafley took over as CEO, he made a subtle but important but change in a core, senior-management, performance-measurement criterion. He changed "Market Total Shareholder Return" (M-TSR)" to "Operating Total Shareholder Return (O-TSR)."

TSR 14

TSR CEO Short-term Long-term 14

Harvard Business Review

APRIL 30, 2013

Indeed, our study shows that the biggest variations in TSR are not between industries but within them. But the TSR variations of companies within these industries were far greater: 44 percentage points in tobacco and 69 percentage points in computers and peripherals. For them, industry was not destiny. So how do the winners do it?

TSR 8

TSR Industry Company Airlines 8

Harvard Business Review

OCTOBER 3, 2012

Management set out to build the best customer experience possible by instituting a training program for sales staff and fully committing themselves to its implementation. The findings revealed that a group of companies emerged with higher total shareholder return (TSR) than their peers post-recession.

TSR 15

TSR Apparel Consultative Uncertainty 15

Harvard Business Review

OCTOBER 3, 2012

Management set out to build the best customer experience possible by instituting a training program for sales staff and fully committing themselves to its implementation. The findings revealed that a group of companies emerged with higher total shareholder return (TSR) than their peers post-recession.

TSR 8

TSR Apparel Consultative Uncertainty 8