Management Marketing Payback Period Tools 
Harvard Business Review
JUNE 22, 2015
Marketers often have to make the call on whether a certain marketing investment is worth the cost. Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? “It’s a pretty universal tool. What is breakeven quantity (BEQ)? BEQ = 200 units.
Harvard Business Review
JUNE 8, 2018
The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.
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