Harvard Business Review

JULY 22, 2015

But a new study on Hollywood producers in the Strategic Management Journal reminds us that it’s not that simple. The researchers behind this new study point out that recent work on RBV has focused on managers as the ones generating the revenue from the company’s resources. Sounds logical, right?

RBV 8

RBV Mass Marketing Budgeting Brand 8

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. Product design considerations in the IoT 1.0

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JANUARY 11, 2017

The companies that are most vocal about environmental and social issues tend to be big, mass-market brands — well-known retailers , consumer products giants , and tech firms that are telling a new story to consumers who increasingly care about sustainability. Managing Carbon and Energy.

Supply Chain 8

Supply Chain Payback Period Brand Energy 8

Harvard Business Review

NOVEMBER 24, 2010

The most disruptive, unforeseen, and just plain awesome breakthroughs, that reimagine, reinvent, and reconceive a product, a company, a market, an industry, or perhaps even an entire economy rarely come from the single-minded pursuit of the busier and busier busywork of "business." So throw Frederick W. After "what", ask "which."

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15