Building a Minimum Viable Product? You're Probably Doing it Wrong
Harvard Business Review
SEPTEMBER 11, 2013
For example, Drew Houston''s March 2008 Digg video for Dropbox generated 70K signups for a product that hadn''t been released yet — and went a long way in confirming product-market fit. But most businesses fail because our assumptions about customer demand are wrong — because of market risk. Test market risk first.
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