Tanveer Naseer

FEBRUARY 12, 2013

Regardless of how it’s asked, “are we earning a return for our digital dollars” is a “hot button” marketing question poised by leaders, management and operating staff. Some measurements become indicators that help with operating and strategic direction. Other measurements provide hard ROI data.

CPA 261

CPA Organization Succession ROI 261

Tanveer Naseer

JANUARY 12, 2016

There is a change happening at the very top of the organizational hierarchy that, like a weather vane, reflects some of the fundamental changes happening across every organization and the marketplace they operate in. Trust became the critical element upon which relationships were built both inside and outside the organization.

Organization 100

Organization Leadership Media Marketing Mix 100

Harvard Business Review

JUNE 20, 2014

That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Marketing is the “glue” that integrates those elements across the entire process by providing consistent oversight, expertise, and guidance. Develop—and stick to—a marketing blueprint.

CEO 8

CEO Marketing Hotels Long-term 8