Tanveer Naseer

FEBRUARY 12, 2013

including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success.

CPA 261

CPA Organization Succession ROI 261

Tanveer Naseer

JANUARY 12, 2016

There is a change happening at the very top of the organizational hierarchy that, like a weather vane, reflects some of the fundamental changes happening across every organization and the marketplace they operate in. Marketing became part of a broader, social media dialogue taking place between a brand and its customers.

Organization 100

Organization Leadership Media Marketing Mix 100

Harvard Business Review

JUNE 20, 2014

But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. As she put it, “Our markets are going through dynamic change. It must be marketing. And she put marketing in charge of an organization-wide growth program. Who should lead our transformation?

CEO 8

CEO Marketing Hotels Long-term 8