Marketing Mix Operations Productivity Technology 
Harvard Business Review
AUGUST 21, 2014
In general, however, e-commerce operations aren’t as cheap to run as most people think. Their economics greatly resemble those of mail order catalogs—in fact, many e-commerce businesses continue to use catalogs in their marketing mix—and they aren’t all favorable. in operating margins over the past three years.
Harvard Business Review
MARCH 5, 2012
Where traditional companies push out messages and products, these companies pull customers in. Each has a different approach, but the result is the same: customer-initiated touchpoints between transactions, and the creation of value beyond just product. The most successful companies in business today have something in common.
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