We Asked, Marketing Execs Answered: If You Could Solve One Challenge in the Advertising Business, What Would It Be?
Harvard Business Review
MARCH 18, 2013
Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. The challenge facing the advertising business and marketers is how to effectively and efficiently organize for this new, nimble era of content creation.
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