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The CEO as Chief Brand Custodian | In the CEO Afterlife

In the CEO Afterlife

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168
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You reap WHAT you sow – what does this mean in marketing?

Rapid BI

Kenneth was right about the location – like any good marketing strategy we need to understand the environment in which we operate, the strengths and weaknesses of our service and marketing messages, we also need to look at the detail and quality of what we are sowing.