article thumbnail

StrategyDriven Enterprises Partners with Xen Wireless to Form StrategyDriven Analytics, a Utility Industry Asset Management Blind Benchmarking Service

Strategy Driven

StrategyDriven Enterprises LLC and Xen Wireless form StrategyDriven Analytics to provide utility industry executives and managers with asset management program benchmarking data supporting operational and investment decisions and fleet and individual plant performance assessments. About Xen Wireless. Consider leaving a comment!

article thumbnail

Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. When their campaign is over, they have no idea how well specific tactics are working to provide them with the leads they need or if they’ve provided a positive ROMI (Return On Marketing Investment). The Power of Testing. About the Author.

Goal 64
article thumbnail

A celebration of consistency. A legacy of insight.

Strategy Driven

Mark Ethridge, then-publisher of the Charlotte Business Journal, novelist, Pulitzer Prize winning journalist, and my good friend and supporter, said that publishing Sales Moves was his most impactful marketing decision of 1992. It was the turning point in my career. Newspapers called wanting to publish the column. A legacy of insight. !