Marketing Operations Positioning Reis 
Harvard Business Review
FEBRUARY 25, 2014
Big data has become the X factor of modern marketing, the hero of every marketer’s story. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. Data, alone, isn’t what makes marketing move the needle for business.
Harvard Business Review
FEBRUARY 3, 2015
We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages.
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