Harvard Business Review

FEBRUARY 25, 2014

After working with numerous marketers, we developed the Intelligent Brand Framework to provide a structure for thinking about marketing investments across creative and operational disciplines, using a combination of data-driven and human-centric approaches. How are your competitors positioned, and where are they likely to grow and expand?

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

DECEMBER 6, 2017

One proven method is investing in specific training for frontline managers, who often are promoted quickly into that position and have never managed a team. After a skills training and a 10-week paid internship, 75% of This Way Ahead graduates receive offers for positions at Gap, Old Navy, and Banana Republic stores.

Survey 8

Survey Retail How To Reis 8

Harvard Business Review

FEBRUARY 3, 2015

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. They were happy to maintain the age-old silo between marketing and operations. I was stunned.

Brand 8

Brand Reis Objective Merchandising 8