Marketing Proposal Technology Time to Market 
The Horizons Tracker
DECEMBER 27, 2023
While the speed of the gestation period does not inherently guarantee long-term success, numerous studies suggest that rapid progress enhances the capacity of nascent entrepreneurs to acquire resources, outperform competitors, and establish a foothold in the market. Waiting for specific events to occur, such as investor commitments.
Mills Scofield
DECEMBER 5, 2014
Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market.
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Harvard Business Review
JULY 27, 2017
This meant that the company was leaving out huge innovation potential — thousands of startups with billions of funding — that could help BMW innovate anything from core vehicle technology (batteries, sensors, artificial intelligence software) to manufacturing innovations (internet of things, cybersecurity, robotics).
Harvard Business Review
JUNE 17, 2015
This seems to be a key question on the minds of not just marketers, but company strategists these days. This intensive customer focus has increased as technology-enabled transparency and online social media accelerate an inexorable flow of market power downstream from suppliers to customers. Insight Center.
Harvard Business Review
OCTOBER 20, 2011
Conversely, why market cigarettes? He reasoned that if marketers worked on maximizing return on sales, production managers were rewarded for the sales they squeezed out of their physical plant, and finance managers focused on minimizing the amount of equity capital they needed, ROE would take care of itself. Social media spending?
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