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4 Ways to a Better Bottom Line

Lead Change Blog

NOVEMBER 15, 2016

A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Personnel in human resources, public relations, and corporate communications support those executive leaders.

Globalization

Globalization Long-term Social Capital Travel

Marketing Is Dead

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Here are its critical pieces: Restore community marketing.

Marketing

Marketing Social Capital Media Influence

Leadership Digital

4 Ways to a Better Bottom Line

Marketing Is Dead

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