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Influencers Wanted

Coaching Tip

To find these people, some companies conduct surveys and offer self-assessments to help the employee know themselves better. Outgoing: Extroverted and exuberant but also good self-monitors. The Internet has made it possible to also reach out to an almost limitless market, at any time, and usually for little cost.

Influence 121
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Well Connected People Get Results

Coaching Tip

Particularly when it comes to search marketing, as it is necessary to accumulate inbound links from other sites to your blog, website, LinkedIn and Facebook pages. Baker: Achieving Success Through Social Capital: Tapping Hidden Resources in Your Personal and Business Networks. . Relationships matter more than anything else.

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Decision Making Scenarios

Coaching Tip

This ''law of love'' is identified in many different ways--for example, in Wayne Baker''s bestseller, " Achieving Success Through Social Capital " (Jossey-Bass), this law of love in the workplace is described as the "law of reciprocity.". Deep within our psyches, we are self-protective and risk-aversive. . Barzerman & Neale.

Cialdini 138
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Givers give without expectation of immediate return.

Coaching Tip

Traditionally the thinking has been that employers should appeal to workers’ more obvious forms of self-interest: financial incentives, yes, but also work that is inherently interesting or offers the possibility for career advancement. The law of reciprocity is not what can best be described as "transactional reciprocity." Grant Ph.D.:

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What It Takes to Become a Great Product Manager

Harvard Business Review

Performing market assessments. ” Self-awareness: PMs must be self-aware so as to remain objective and avoid projecting their own preferences onto users of their products. Self-management: Being a PM can be incredibly stressful. Running design sprints. Feature prioritization and roadmap planning.