Harvard Business Review

FEBRUARY 20, 2013

The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Because it includes the word media , and the genesis is marketing, most people think of this as the stuff the CMO and their team worry about.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

OCTOBER 26, 2017

Political economist Francis Fukuyama predicted a future when social capital would be as important as physical capital, and that only those societies with a high degree of social trust would be able to create large-scale organizations capable of competing in the new economy.

Supply Chain 8

Supply Chain Content Power Transportation 8

Harvard Business Review

MARCH 5, 2012

I am now convinced, though, that the entrepreneurial driver behind talent churn in African labor markets actually yields significant net benefits for African economies. This is to say, while many workers may not save enough in cash, they build confidence and contacts that in the generally informal economy can be as good as cash.

Entrepreneur 16

Entrepreneur Banking Supply Chain Globalization 16

Harvard Business Review

NOVEMBER 4, 2016

Simply put, business is the 800-pound gorilla where this issue is concerned: 80% of global trade is orchestrated by supply chains of multinational firms. At the same time, we will localize production in big end-use markets like Saudi Arabia. The private sector has a huge role to play in alleviating anger about globalization.

Globalization 8

Globalization Education Policies Survey 8