Strategy Driven

SEPTEMBER 26, 2023

ROI Hunter: Optimize Your Advertising Campaigns ROI Hunter simplifies the management of your advertising campaigns across various channels, including Facebook and Google Ads. Printful: Simplify Print-On-Demand Merchandise Printful makes it easy to create and sell custom merchandise, including apparel, accessories, and more.

Merchandising 104

Merchandising Loyalty Word of Mouth Marketing ROI 104

Harvard Business Review

JANUARY 3, 2014

When we started to look at new locations for our call center operations, we initially considered outsourcing to India or the Philippines and met with a few potential providers. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. We’ve also expanded far beyond shoes.

CEO 8

CEO Call Center Real Estate Merchandising 8

Harvard Business Review

MARCH 31, 2016

Utilizing AgilOne, a predictive marketing cloud solution, we were able to break down data silos across marketing and operational systems, combining data from Lilly’s CRM system, website, and in-store interactions into a single unified platform to analyze and understand our consumer journey and preferences.

Marketing 8

Marketing CRM Brand Retail 8