Eric Jacobson
MAY 7, 2018
You’ll learn how to: Inspire, strengthen and motivate buyers. Prahalad and Venkat Ramaswamy who wrote "We're entering a 'bottom-up' economy in which consumers will migrate to businesses that allow them to be participants in the process of creating what they want." And, in a manner fitting for today’s buyer.
Harvard Business Review
SEPTEMBER 20, 2012
As Kannan Ramaswamy and Bill Youngdahl point out in this excellent Thunderbird research blog, they chuckle along with everyone else when they read Dilbert cartoons about the Pointy-Haired Boss. And 35% of respondents in a broader study of all high-performing companies said the same thing. How does that happen? FOREVER ENTREPRENEURIAL?
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