Accelerating Customer Adoption at the Bottom of the Pyramid
Harvard Business Review
JANUARY 31, 2013
These strategies may sound familiar, but implementing them effectively at the BoP requires distinct tactics. It starts with a trickle : To illustrate this challenge from my own experience, let's look at the example of drip irrigation , a technology that has been around for more than 50 years.
8 
Let's personalize your content