Leading Blog

JANUARY 6, 2014

Author Richie Norton explains that life-changing ideas are often tragically mislabeled stupid. Wouldn''t it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? If you can foresee regret, you can mind-travel to the future.

Power 274

Power Norton Travel Creativity 274

Harvard Business Review

OCTOBER 31, 2014

In a recent paper , scholars Ryan Buell and Mike Norton (both at Harvard Business School) studied ways in which service organizations could improve customer satisfaction. In one of their studies, Buell and Norton created a fictitious travel website and asked people to search for a flight from Boston to Los Angeles.

Norton 11

Norton Operations Ryan Airlines 11

Harvard Business Review

MARCH 11, 2015

I talked with Ryan Buell , an assistant professor at the Harvard Business School, who studies the intersection of operations and customer behavior. After you enter your preferred travel details and click submit, you see the different websites that it’s searching and a running tally of the best rates found so far.

Banking 8

Banking Technology Norton Ryan 8