Harvard Business Review

JULY 17, 2014

As an ingredient brand, Intel often struggled to link marketing to P&L impact. Similar reform in the relationship between marketing, finance and analytics is taking place across many sectors – from manufacturing and retail, to financial services, travel and entertainment, pharmaceuticals and toys.

Finance 14

Finance Marketing P&L ROI 14

Harvard Business Review

FEBRUARY 18, 2011

We came up with a system that shared the travel burden but, most important, made "local" management a part of the global corporation. These meetings required a lot of travel time — and a lot of airfare — but they always provided a return on investment. The agenda was always the same, and it was a marathon day.

P&L 15

P&L Globalization CFO Operations 15

Harvard Business Review

NOVEMBER 22, 2016

Effective cross-selling organizations, such as American Express, complement the P&L perspective with a longer-term, balance-sheet view of the business and a multiyear view of customer value. Create dynamic, high-resolution customer profiles. Conditions are right for companies to reinvigorate their cross-selling strategies.

Insurance 8

Insurance P&L CRM Telecommunications 8

Harvard Business Review

OCTOBER 10, 2017

Don’t Get Trapped in Your P&L. Unexpected changes in technology, customer preferences, and regulation can disrupt even the best-run operation. If you pursue problems that you know about already, you are unlikely to travel far from your current operational model. Here are four things leaders can do.

Innovation 8

Innovation P&L ROI Long-term 8