article thumbnail

Employers Checking Social Media

Career Advancement

“There is no advertisement as powerful as a positive reputation traveling fast.”. Weed through your old photos and remove anything too racy or inappropriate on social media. Brian Koslow~. Nasir asks: I’ve heard that employers are checking social media more and more, to find out how professional their people really are.

Media 153
article thumbnail

A Bad Reputation Costs a Company at Least 10% More Per Hire

Harvard Business Review

A few years ago, domain registrar and web hosting company GoDaddy was known for its racy ads featuring NASCAR driver Danica Patrick and The Biggest Loser star Jillian Michaels. So how much does a company’s reputation as a place to work — its employer brand — really matter when it comes to hiring?