Skip Prichard

JULY 22, 2019

For example, he worked purposefully to fashion an image of himself as a hardworking, hands-on inventor (he once reportedly smeared soot on his hands and face before an interview to bolster that reputation). [1] Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources.

Innovation 80

Innovation Social Capital Reputation How To 80

Harvard Business Review

FEBRUARY 1, 2013

At Level 4, you're helping customers build their social capital — that is, helping them to build and expand valuable support groups and communities. Helping customers build social capital may seem far removed from the concerns a competitive business should occupy itself with. Give them a say.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

NOVEMBER 18, 2013

Bezos’ question certainly resonates with us, as it embodies a fundamental problem that many businesses—sellers of newspapers, music, movies, videogames, software, etc.—are Reputation. Integrate the idea of social capital in the monetization approach. Reputation. ( The Washington Post ; September 3, 2013).

Price 10

Price Content Reputation Advertising 10