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When Selling Digital Content, Let the Customer Set the Price

Harvard Business Review

The newspaper industry is a good example of just how difficult it can be to thrive when business goes digital, especially if that business is chronically resistant to change. Integrate the idea of social capital in the monetization approach. The technology is there. Reputation. Firms respond with counterarguments.

Price 10
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How to Get the Most Out of a Conference

Harvard Business Review

And even if you’re an introvert who dreads the multi-day extravaganza of breakout talks and cocktail-infused networking sessions, you must resist your impulse to stay home, says Francesca Gino, a professor at Harvard Business School. ” Here’s how to get the most from the conferences you attend. .”

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Should You Talk About Politics at Work?

Harvard Business Review

this election cycle, it’s hard to resist the desire to talk about what’s going on with your coworkers. “The central challenge of creating social capital in the workplace is learning how to transcend our judgments of other people,” says Grenny. When politics is as heated as it has been in the U.S.