2001 CFO Management Marketing 
Harvard Business Review
MAY 28, 2018
With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. It was 2001, and online advertising was at its nascent stage. Data-Driven Marketing. Insight Center.
Harvard Business Review
OCTOBER 30, 2017
Over a period of years, every GE senior manager would learn the lean startup methodology, and GE would be the showcase for how modern companies use entrepreneurial management to transform culture and drive long-term growth. So is John Rice, the head of global operations, along with CFO Jeffrey Bornstein. Then it wasn’t.
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