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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Blue Lobster at the South Bristol Coop , 2004. The CEO either has to be or love Blue Lobsters, to be willing to invest not just money, but diligently invest his/her personal time, effort and social capital, finding and developing Blue Lobsters as well as assuring the culture will accept them. What’s with blue lobsters?

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What do Blue Lobsters Have to do With Innovation? Everything!

Mills Scofield

Blue Lobster at the South Bristol Coop , 2004. The CEO either has to be or love Blue Lobsters, to be willing to invest not just money, but diligently invest his/her personal time, effort and social capital, finding and developing Blue Lobsters as well as assuring the culture will accept them. What’s with blue lobsters?

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All Work in Done Through Relationships

Coaching Tip

who energizes whom) revealed that a person’s position in the energy network is far more predictive of success than her or his position in information or influence networks (Baker, 2004). Baker: Achieving Success Through Social Capital: Tapping Hidden Resources in Your Personal and Business Networks. .

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What We Talk About When We Talk About "Social"

Harvard Business Review

The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Sometimes people use the term Social Capitalism to get to this same idea. social media and social business.

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