article thumbnail

Building Your Brand “Buddy the Elf” Style – Part 1 :: Women on.

Women on Business

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215
article thumbnail

If the U.S. Gets into a Trade War with the EU, It Will Lose an Ally in Pressuring China

Harvard Business Review

SOEs receive preferential access to land, finance, telecom, hydrocarbons, and electricity. Instead, particularly after the 2008 financial crisis, China has expanded central planning ; 100,000 SOEs have been the principal engine of that expansion. The growth of SOEs. In recent years, U.S. And they were just a leading edge.

GDP 8
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Board Member’s Guide to Corporate Political Spending

Harvard Business Review

Supreme Court Justice John Paul Stevens wrote in the Citizens United campaign finance decision that “Business corporations must engage the political process in instrumental terms if they are to maximize shareholder value.” Too typical, however, is the situation described by a senior executive at a chemical company.

article thumbnail

What See-Through Pants Can Reveal About a Company's Weaknesses

Harvard Business Review

For years, the creative side of the company was the top priority, leaving things like finance, IT, and HR to suffer (yes, they tried to run their operations on spreadsheets). Missing the "How" and "Why". The Psychiatric Drug Crisis The New Yorker. Why would an industry beat a hasty retreat from a market that continues to boom?"