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Metrics: Are They Mapped With Your Business Objectives?

QAspire

Home Go to QAspire.com Guest Posts Disclaimer Metrics: Are They Mapped With Your Business Objectives? You can measure almost anything in your business, but if those metrics don’t serve a real business objectives, they are just numbers with no real meaning. A lot of business leaders.

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A Round Up of My Writing in August 2010

QAspire

My Writing at QAspire Blog Excellence: Lessons From Anupam Kher The ‘Invisibles’ in Business Performance Engagement, Leadership and Power of Storytelling Metrics: Are They Mapped With Your Business Objectives?

PPM 109
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Coca-Cola's Marketing Shifts from Impressions to Expressions

Harvard Business Review

Similarly, "linked" content is content that is linked to our brand strategies and our business objectives. In 2009, we launched Expedition 206. Liquid content includes emotionally compelling stories that quickly become pervasive. No matter where consumers encounter it, linked content supports our overall strategy.