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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

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The Importance of Testing in an E-marketing Campaign

Women on Business

By testing your marketing campaign, you gain more time, money and experience for future projects. Related posts: The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of. Has Email Marketing Become Obsolete?

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Doing 'Different' Right: Ten Big-Time Difference Makers and How.

Strategy Driven

Perfect your marketing mix and win with …And the Clients Went Wild! With all the noise in your clients’ and potential clients’ daily lives, it certainly hasn’t become any easier to attract attention and appeal to your target market. In the first quarter of 2010 alone, they acquired 1.4 Do what works!

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Connecting with the 'Overqualified' Job Candidate: Why the Highly.

Strategy Driven

And if you’re a hiring manager, you may have found that the best way to shrink that pile of résumés on your desk is to weed out the seemingly ‘overqualified’ workers first. Perfect your marketing mix and win with …And the Clients Went Wild! Here’s why. And no wonder: Over 15 million Americans need work.

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