2011 Document Loyalty Marketing 
Strategy Driven
SEPTEMBER 27, 2013
After decades of formally documenting the stages of business-customer relationships, we’ve learned that many companies become complacent in their endeavor to understand, satisfy, and embrace the emotional needs of consumers. Some participants interacted with a version of the website that used exciting, amped-up marketing language.
Strategy Driven
MARCH 19, 2012
Mark Ethridge, then-publisher of the Charlotte Business Journal, novelist, Pulitzer Prize winning journalist, and my good friend and supporter, said that publishing Sales Moves was his most impactful marketing decision of 1992. KEY POINT OF UNDERSTANDING: Document as you think. Stay tuned – and thank you for your loyalty.
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Women on Business
JANUARY 24, 2011
If they INVEST in your business, treat it with appropriate legal documentation as if with any other contact. Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas. Loyalty is paid for one way or another.
Harvard Business Review
SEPTEMBER 13, 2013
This delightful tour through the history and marketing of the “amber restorative” is a blueprint for how to use our aspirational desires to sell us lots and lots of stuff — all over the world. Possibly: Kilduff is investigating whether fierce competition with another company can improve group cohesion and loyalty.
Harvard Business Review
JUNE 6, 2017
We interviewed leaders in 37 private for-profit and non-profit primary care programs identified in the Center for Health Market Innovations database and operating in over 25 developing countries. Market focus. North Star Alliance is a strong example in SubSaharan Africa.
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