Strategy Driven

NOVEMBER 2, 2012

The Business Tree™ has 7 major parts… 5 primary branches, a trunk (6) and the base (7): The business you’re in. Running the business. Business development. No single branch (business component) constitutes a healthy tree. Product-service movement at business-to-business levels.

Strategic Planning 65

Strategic Planning Budgeting Planning Competitive Advantage 65

Harvard Business Review

JUNE 2, 2015

In my former position as Managing Director of Philip Morris Ukraine where I was based from January 2012 until February 2015, I was forced to see it as a business crisis that threatened our people, operations, and bottom line. Indeed, Ukraine’s troubles offered an opportunity to build the leadership capacity of my management team.

Crisis 8

Crisis Management Contingency Plans Objective 8

Harvard Business Review

JUNE 20, 2014

When Deborah DiSanzo took over as CEO of Philips Healthcare in May 2012, she knew that engineering would continue to drive innovation. But she also realized that the company needed to develop greater marketing muscle to drive a commercial transformation. Develop—and stick to—a marketing blueprint.

CEO 8

CEO Marketing Hotels Long-term 8