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Get More from Your Event Spending

Harvard Business Review

In 2012, even in the midst of an anemic global economy and budget tightening at firms, the amount spent on these events worldwide was an estimated $565 billion. Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives.

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Connecting Unemployed Youth with Organizations That Need Talent

Harvard Business Review

nearly 6 million entry-level jobs will be created from 2012 to 2022, according to the Bureau of Labor Statistics. In a similar vein, hiring technology today uses key words to identify formal education or experience across thousands of résumés at a time. Across the U.S.,

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What It Was Like to Be a Manager in Ukraine

Harvard Business Review

In my former position as Managing Director of Philip Morris Ukraine where I was based from January 2012 until February 2015, I was forced to see it as a business crisis that threatened our people, operations, and bottom line. Most of the world views the turmoil in Ukraine as a geopolitical and humanitarian catastrophe.

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