2013 Audience Ethics Project 
Harvard Business Review
JANUARY 19, 2015
Platforms can easily scale to serve gigantic audiences, and their lucrative possibilities beckon to established players that are often called “publishers.” High-quality, carefully-edited content is great for pulling in an audience. For an example, look at Medium , a platisher that raised $25 million in 2014.
Harvard Business Review
JUNE 10, 2014
As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.
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