2013 Bottom-up Finance Project 
Harvard Business Review
JANUARY 3, 2013
Easing into the New Year, one big hope we have for 2013 is that women continue to bridge the gender gap in terms of pay equality and access to leadership positions. The bottom line is that progress in wage equity has hit a wall. The bottom line is that progress in wage equity has hit a wall. The Start Up Paradox.
Harvard Business Review
NOVEMBER 25, 2013
In our experience, companies that adopt this marketing analytics approach can unlock 10–20 percent of their marketing budget to either reinvest in marketing or return to the bottom line. Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions. Ask for the CFO’s help.
Expert insights. Personalized for you.
8 
Let's personalize your content