Harvard Business Review

JULY 17, 2015

Killing off brands is not a popular or pleasant thought, but we should consider it more often than we do. Some executives may be reluctant to admit – perhaps for sentimental or political reasons — that their brand is sucking out more value from the company than it creates. Profitability isn’t a useful metric.

Brand 8

Brand Merchandising Retail Real Estate 8

Strategy Driven

OCTOBER 6, 2019

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. Frank at Sagapixel told me about a conversation he had with Eric Diaz, a prominent real estate attorney in Philadelphia. They don’t teach you this in law school! Can You Create a Niche?

Marketing 11

Marketing Advertising Price Real Estate 11

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. You should be exploring new segments and experimenting with new ideas to expand your brand and occupy the space. If you didn''t cut the budget for innovation, technology, and product development over the past five years, good.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

OCTOBER 28, 2014

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. But then “Sears found the answer first,” Worthy reports, in 1924. We felt defeated and powerless.”.

Retail 9

Retail Quinn Real Estate Apparel 9