2013 Brand Direct Marketing Industry 
Harvard Business Review
FEBRUARY 25, 2015
According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9 In that year alone, a DMA study showed 59% of multichannel marketers had increased their catalog circulation from the year before. And Restoration Hardware has elevated brand-building through catalogs to an art form.
Harvard Business Review
AUGUST 21, 2014
After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Aren’t publishers failing?” It’s true that magazines in the U.S.
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