Harvard Business Review

AUGUST 28, 2017

While it’s clear that CEOs need to consider AI’s business implications, the technology’s nascence in business settings makes it less clear how to profitably employ it. While investment in AI is heating up, corporate adoption of AI technologies is still lagging.

Survey 12

Survey Execution First-mover Advantage Technology 12

Harvard Business Review

JUNE 27, 2013

In 2013, only 8% of the companies in this annual benchmarking survey received a top grade from their customers — and that''s a pathetically low number in comparison to the amount of professed innovation in the industry. Other companies pray that technology can save them. But technology for technology''s sake can end in disaster.

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 19, 2016

Insight Center. How Digital Business Models Are Changing. ” When the company upgraded its commercial insurance line for small businesses a few years ago, the agents jammed internal call centers with questions about how the policies worked and how to set sales quotes. Sponsored by Accenture.

Company 8

Company Insurance Call Center Bottom-up 8

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. And that really is on the backs of marketing.”

P&L 11

P&L Banking Marketing Call Center 11