2013 Career IPO Operations 
Harvard Business Review
OCTOBER 30, 2018
Dara Khosrowshahi, the CEO of Uber, the ride-sharing giant, proudly declared on September 10 that “very few brands become verbs” The same week Upwork, a platform for hiring freelancers, filed for an IPO, as did Fiverr , which boasts that it offers a “freelance services marketplace for the lean entrepreneur.”
Harvard Business Review
JULY 24, 2017
Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. Very quickly, common concerns bubbled up.
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