Strategy Driven

NOVEMBER 13, 2013

Dig hard into your operation to see what’s wrong. One toxic employee can destroy years of customer loyalty. One toxic employee can chase dozens of customers away every day. And their Gold Key Service can provide customized information based upon your industry and product. You couldn’t be more wrong.

Price 92

Price Innovation Incentives Learning-by-Doing 92

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 11

P&L Banking Marketing Call Center 11

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. This can disrupt a firm’s ability to operate on schedule and budget. “Stranded assets” are investments that become obsolete due to regulatory, environmental, or market constraints.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8