2013 Depreciation Innovation Marketing 
Harvard Business Review
JUNE 7, 2013
While every other player in the electric car space was focused on innovating individual pieces — vehicles, batteries, charge spots — Better Place''s strategy was unique in innovating the larger puzzle to deliver an affordable drive-anywhere, anytime solution. Note to Tesla owners: you are not the mass market).
Harvard Business Review
OCTOBER 21, 2016
Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. McKinsey reports that the value at stake from sustainability concerns can be as a high as 70% of earnings before interest, taxes, depreciation, and amortization. Fostering innovation.
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