2013 Development Insourcing Management 
Harvard Business Review
JUNE 5, 2018
” Technological developments are often interesting to discuss in relation to relevance. For instance, numerous smartphone apps have been developed that do not solve any actual problems. This “insourcing” of household chores hurt many of the small , service-oriented businesses that had previously handled these tasks.
Harvard Business Review
JANUARY 29, 2015
It made a massive investment (more than $1 billion) to build a software “ Center of Excellence ” in San Ramon, California to manage the data explosion created by the increasing intelligence of its industrial machines. Melody Ivory , a User Experience Product Manager, told me, “I was about employee number 30 in February 2012.
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