Harvard Business Review

OCTOBER 4, 2012

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S.

Policies 15

Policies Short-term Education Diversity 15

Harvard Business Review

MARCH 25, 2016

One that defines the company’s vision, communicates the strategy, and embodies the culture. Most advertising agencies with creative treatments and marketing campaigns. It takes a different approach and a shift in thinking led by the leadership team. The natural step is to give the assignment to an agency.

How To 8

How To Brand Retail PR 8

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Each state poses a different leadership challenge. How does your company score?

Banking 10

Banking Strategy Film Operations 10

Harvard Business Review

OCTOBER 4, 2012

Both candidates are making attempts to lure Hispanic voters, and yet their cumulative total spending on advertising to Hispanics represents only 4.3% — a low number when you consider that 1 out of every 10 eligible voters is Hispanic. As founder of the Center for Hispanic Leadership, I can attest to the fact that the U.S.

Policies 8

Policies Short-term Education Diversity 8