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New Year. New Leader.

Lead Change Blog

Perhaps it is some combination of them, some attainable format for effective leadership that requires work, certainly, but that also works. Here they are: Daniel Pink – In 2015, London-based Thinkers 50 named him, alongside Michael Porter and Clayton Christensen, as one of the top 10 business thinkers in the world.

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Becoming referable is a matter of earning, not asking.

Strategy Driven

The author believes, “The best marketing strategy is to be referable.” Attitude , The Little Green Book of Getting Your Way , The Little Platinum Book of Cha-Ching , The Little Teal Book of Trust , The Little Book of Leadership , and Social BOOM! Copyright 2007-2015 by StrategyDriven Enterprises, LLC. He is correct.

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“Joinership” is the new Leadership

Strategy Driven

It’s no secret that most companies value leadership over just about anything else. However, in my experience, there’s another component more important than strong leadership—an element that rarely gets the spotlight, because it’s all about not stepping into the spotlight. That’s not to say leadership isn’t important.

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A Simple Way to Test Your Company’s Strategic Alignment

Harvard Business Review

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. Each state poses a different leadership challenge. How does your company score?

Banking 14
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How to Build a Strategic Narrative

Harvard Business Review

It takes a different approach and a shift in thinking led by the leadership team. As an example, between 2008 and 2015, IBM organized its marketing under the shared purpose of “Building a Smarter Planet.” This doesn’t come out of the usual competitive landscape, customer interviews, and whiteboard sessions.

How To 8
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Big Companies Don’t Have to Be Soulless Places to Work

Harvard Business Review

Big corporations seem to have it especially hard: according to an Accenture survey , only 15% of college students who graduated in 2015 said they would prefer to work for a large company. And yet in the Accenture survey mentioned above, what the class of 2015 most wants in a job is interesting, challenging work. This has real costs.

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What U.S. CEOs Can Learn from GM’s India Failure

Harvard Business Review

1 — Consistent Leadership Over Time Matters in This Market. As recently as 2015, when Mary Barra, CEO of GM, committed to investing another $1 billion in expanding Indian operations, the company seemed to understand the impact of scale. India is a complex country and has a unique mix of Asian and Western values.

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