Strategy Driven

DECEMBER 10, 2015

People buy something when they cannot resolve a business problem AND they have gotten appropriate buy-in from those folks and departments who will be involved with a new solution (stakeholders – usually unknown to sellers) AND whose buying patterns match a seller’s selling patterns (Remember telemarketing? Consider leaving a comment!

Telemarketing 50

Telemarketing Consultative Management Policies 50

Strategy Driven

OCTOBER 14, 2015

Sales, marketing automation, and the new telemarketing field, ignore the change management aspect of what buyers must accomplish and instead focus on figuring out how and what and to whom to pitch their solution. I actually developed a pre-sales model that facilitates a buyer’s change management process call Buying Facilitation®.

Influence 50

Influence Management Telemarketing Hammer 50

Strategy Driven

JUNE 18, 2015

Amid improved consumer confidence, with the April 2015 confidence index of 95.2 Of course, it’s imperative to leverage these public relations 'wins' in your sales, marketing and business development efforts. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. well above April 2014's 81.7 Transparency Translates.

Crisis 50

Crisis Strategy Brand Telemarketing 50

Harvard Business Review

FEBRUARY 5, 2015

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. This is a trap many companies fall into.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8