article thumbnail

In-House or Outsourced IT: Which Is Best for Your Business?

Strategy Driven

Presently, IT businesses have a lot of requirements and various tasks to be done from design, content creation up to development, marketing, and administrative work. The office workers know the culture of the company and are aware of all project aspects and business objectives. These are the main advantages though.

article thumbnail

Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience

Harvard Business Review

Improving customer experience is often a top business priority, but what about employee experience? In its 2016 Employee Engagement Benchmark Study, the firm showed that companies that excel at customer experience have one-and-a-half times as many engaged employees as customer experience laggards do.

Brand 8
article thumbnail

Bridging the Gap Between Marketing and IT

Harvard Business Review

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.