Strategy Driven

NOVEMBER 12, 2019

billion Internet users in 2017 , according to data compiled by Statista. Listed below are some of the reasons why your company should adopt some of the latest digital marketing practices to stay ahead of the competition. 4 Reasons Why Your Business Needs a Dynamic Digital Marketing Strategy. There were an estimated 3.9

Marketing 10

Marketing Outsourcing Marketing Strategy Engineering 10

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 11

Creativity Marketing Agility Budgeting 11

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” The shift in role would come from influence rather than authority. The CEO, grinning, agreed with her.

CFO 8

CFO CEO Agility Marketing 8